The Chatham House Rule is simple: everything you hear in the room is fair game to share – but not who said it.

No names, no company, no "someone from X told me." It's a rule that's been used in policy circles and closed-door meetings for decades, because it works.

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We use it at Future Builders for the same reason. When you're in a room full of practitioners, people are naturally careful about what they say. They're protecting their company, their team, their reputation. The Chatham House Rule removes that pressure. Suddenly people can talk about what's actually going wrong, what they're struggling with, what surprised them – without worrying about it ending up on LinkedIn the next day.

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No attribution means no filtering. And no filtering means you actually get to the good stuff.