
Giles Colborne
Giles
Colborne
Whether you’re looking for the Aha! Moment or trying to create Wow! moments, product teams are always striving for delight.
This session breaks down what ‘delight’ really is, why it’s valuable, and how to start building delight into your roadmap.
• Why designers and users have different ideas about delight.
• The many varieties of delight, and which one is right for you.
• How to measure the value of delight.
• Why the ‘Job to be done’ is always about emotion.
• Creating delight the first time someone uses your product.
• How delight fits into your product strategy and roadmap.
Whether you’re looking for the Aha! Moment or trying to create Wow! moments, product teams are always striving for delight.
This session breaks down what ‘delight’ really is, why it’s valuable, and how to start building delight into your roadmap.
• Why designers and users have different ideas about delight.
• The many varieties of delight, and which one is right for you.
• How to measure the value of delight.
• Why the ‘Job to be done’ is always about emotion.
• Creating delight the first time someone uses your product.
• How delight fits into your product strategy and roadmap.

Giles
Colborne
We’d love to hear it (and any other questions, wishes or suggestions you have).