
Giles Colborne
Giles
Colborne
Our goal, in creating great user experiences is to make them feel simple. But 'simplicity' is hard to define. Why do step-by-step instructions feel so hard to use? Should we really make it simple for people to put their savings into a risky investment? And why do users and stakeholders say they want things to be simple but keep asking for more features?
In an age where AI is changing the relationship between users and computers, how do we avoid making things so 'simple' that users lose their ability to think and make good decisions? How do we overcome people's tendency to avoid thinking?
This interactive workshop will help you think deeply and find patterns that you can apply in your work. It will help you define 'simplicity' means for your project; give you examples and stories that you can draw on; unpack what users really want; and talk to stakeholders about how to create experiences that users love, that differentiate you from the competition, and that feel simple – without over-simplifying.
Our goal, in creating great user experiences is to make them feel simple. But 'simplicity' is hard to define. Why do step-by-step instructions feel so hard to use? Should we really make it simple for people to put their savings into a risky investment? And why do users and stakeholders say they want things to be simple but keep asking for more features?
In an age where AI is changing the relationship between users and computers, how do we avoid making things so 'simple' that users lose their ability to think and make good decisions? How do we overcome people's tendency to avoid thinking?
This interactive workshop will help you think deeply and find patterns that you can apply in your work. It will help you define 'simplicity' means for your project; give you examples and stories that you can draw on; unpack what users really want; and talk to stakeholders about how to create experiences that users love, that differentiate you from the competition, and that feel simple – without over-simplifying.

Giles
Colborne
We’d love to hear it (and any other questions, wishes or suggestions you have).