Marijana Krstić is a technology-oriented psychologist specializing in mixed-methods player and user research. She integrates psychology, data science, and human-centered design to uncover player motivations and inform thoughtful, experience-driven decision-making.

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Marijana has worked with game studios of various sizes - from small creative teams to major industry clients - always using a mixed-methods approach that brings together qualitative insights, quantitative data, and telemetry. She is passionate about translating complex player data into clear, practical guidance that empowers teams to build more intuitive and meaningful game experiences. She likes automating boring stuff and occasionally overusing memes in reports.